Description
Location: Fort Lauderdale, Florida
Company: i-Payout
Industry: Fintech / Global Payments
Employment: Full-Time
About i-Payout
i-Payout is a global financial technology company specializing in payment and payout solutions for businesses that need to distribute funds to individuals around the world.
Founded in 2007, we have spent nearly two decades building payment technology and infrastructure designed to make global payouts faster, easier, and more flexible.
We are expanding our marketing organization and are looking for a highly capable, hands-on Director of Growth Marketing who can build a measurable digital demand-generation engine.
The Opportunity
This is not a brand-management-only position and it is not a role for someone whose primary experience is managing outside agencies.
We are looking for a builder and operator.
You should know how to personally develop, launch, measure, optimize, and scale digital campaigns that generate qualified B2B opportunities.
Your mission is straightforward:
Increase i-Payout's digital visibility and turn that visibility into qualified enterprise sales opportunities.
Our target markets include fintech, marketplaces, gig and freelance platforms, affiliate networks, direct selling, insurance, clinical trials and research, esports, refunds and reimbursements, and other organizations making high-volume payments to individuals.
What You'll Own
You will take ownership of i-Payout's digital growth strategy, including:
B2B demand generation and lead acquisition
SEO and organic search growth
GEO/AEO and visibility across AI-powered search and answer platforms
Google Ads and paid search
LinkedIn advertising and account-based campaigns
Landing pages and conversion optimization
Email marketing and lead nurturing
Marketing automation
HubSpot campaigns, segmentation, workflows, and reporting
Content strategy and distribution
Press-release and earned-media amplification
Retargeting campaigns
Website conversion strategy
Competitive digital analysis
Marketing analytics and attribution
AI-assisted marketing workflows and automation
Sales and marketing alignment
You will work closely with executive leadership and the sales organization to identify target accounts, develop campaigns, generate opportunities, and measure results through the sales funnel.
Requirements
What We're Looking For
We are particularly interested in candidates with experience in:
Fintech, payments, banking, financial services, B2B SaaS, or enterprise technology.
You should have a demonstrated record of producing measurable business results through digital marketing.
We care considerably more about what you have actually built and accomplished than buzzwords or certifications.
Successful candidates should be comfortable discussing metrics such as:
Marketing spend
Cost per lead
Cost per qualified opportunity
Conversion rates
Organic traffic growth
Search rankings
Pipeline generated
Customer acquisition cost
Marketing-attributed revenue
Return on advertising spend
Required Experience
7+ years of digital, growth, demand-generation, or performance marketing experience
Strong B2B marketing experience
Demonstrated experience generating qualified sales pipeline
Hands-on knowledge of Google Ads and LinkedIn campaigns
Strong SEO experience
Understanding of GEO/AEO and emerging AI-search strategies
Marketing automation and CRM experience
Strong analytical and attribution skills
Experience developing landing pages and conversion funnels
Ability to work directly with sales leadership
Excellent written communication skills
Comfortable operating in a fast-moving entrepreneurial environment
Fintech, payments, banking, financial services, or closely related experience is strongly preferred.
